Armstrong Ceilings
Creating an animated visual identity for Armstrong Ceilings has been one of my favourite video and animation projects. I worked closely with my colleagues to produce a dynamic and exciting promo video and rollout to compliment the ABook. The ABook is a yearly production by Armstrong Ceilings, visualising the future of architecture and ceiling design. The 2020 edition was focused on minimalism, modern solutions and environmental sustainability.
Visual Style 1
I wanted to create a modern and futuristic feel with this concept. The book is focused on modern spaces and living whilst considering the environment. I created all the visual transitions and selected the music to achieve this aesthetic.
Visual Style 2
I also created a dynamic and energetic video which is more reminiscent of their previous launch videos. For this I worked with a colleague who took my initial concepts to create this second visual style.
